where dreams come true
As an alcohol category, Hard Seltzer is a blank slate - unshackled by historical associations or the weight of expectation. A truly versatile beverage and free from conventions.
Pursue is a fresh, contemporary concept and a reflection of the determined energy and influence of a new generation. The name epitomises the spirit of individualism – a cyclical pursuit, where passion, purpose and playfulness are both the means and end.
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Pursue A Perfect Drink
Pursue Hard Seltzer aims to redefine expectations and reshape conventions. To be recognized as a fun and flavorful brand, while also channeling some of the nostalgia connected with soda drinks.
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